Email marketing is a form of direct consumer marketing. It delivers personal messages to those on your email list. The emails include promotional copy, informative posts, special discounts on product/services or a mixture of all three. Products for email marketing help you organize email addresses, the date messages were sent and actual files.
Email Marketing Directory by Arial Software
The Email Marketing Directory platform by Arial Software has been developed over 10 years and features a streamlined navigation screen to create, send and manage email marketing messages. You add email addresses in certain categories. This database of addresses is filtered so marketing messages are only sent to targeted users. This product allows you to customize the appearance of the email through advanced HTML editing codes. If you are unfamiliar with HTML coding, this software comes with more than 200 professionally styled templates. To streamline the process, this product features an automatic "bounce" system, which removes addresses from the database if an email is bounced back during delivery. Cost as of 2010: $149 per year.
arialsoftware.com
YesMail Direct Small Business Platform by InfoGroup Interactive
YesMail Direct Small Business Platform software by InfoGroup Interactive is developed for the designing novice. This email marketing product is specifically designed for small businesses to release permission-based marketing campaigns. The navigational menu features step-by-step instructions on creating the text and visual dynamics of each email. You create marketing list databases with the ability to send emails to a specific group of customers. This product also allows you to create online coupons and sign-up forms for promotions, newsletters and email capturing. After emails are sent, this software automatically compiles reports to determine the success rate of each marketing campaign. Pricing for this software is based on the number of emails sent per month. Pricing packages range from $9.95/month for 1,000 emails to $249.95/month for 100,000 emails. Cost as of 2010: 60-day free trial.
yesmail.com
Core Edition by Exact Target
The Core Edition software by Exact Target allows you to create, deliver and monitor email marketing campaigns. With an innovative interface, this product allows advanced and novice users to create visually stunning emails marketed to a targeted demographic. You create the look of the email message through hand-coding HTML or through content-creation tools. After you create the look of the message, you scroll through email address databases and filter results based on reader interests. After the email campaign is sent, this software offers real-time tracking complete with graphics to determine the success of the campaign. Pricing for the Exact Target Core Edition varies according to the number of emails sent per month or year and if any additional features are needed. Contact exact target at 800-860-7953 to receive a price quote. Cost as of 2010: varies.
exacttarget.com